Released on: June 30, 2008, 8:45 am

Press Release Author: Rebecca Reeve

Industry: Internet & Online

Press Release Summary: Patent-pending recommendation engine leverages power of
social recommendations to increase sales diversity and long tail market

Press Release Body: Palo Alto, Calif., June 30, 2008 - Trusted Opinion
() is helping movie and television studios and retailers
reach the coveted long tail audience and monetize their vast libraries of older,
rare, and other under-leveraged content. The company's Social Recommendation EngineT
encourages greater diversity in product discovery and sales through personal,
network-based recommendations - directly addressing limitations in traditional
online recommendations technology.

According to a recent study from Wharton ("Blockbuster Culture\'s Next Rise or Fall:
The Impact of Recommender Systems on Sales Diversity"), many existing online
recommendation services actually lead to a net reduction in sales diversity and long
tail sales due to their tendency to hyper-promote best sellers - in short, creating
a rich-gets-richer effect for the popular products. Trusted Opinion changes this
dynamic. Instead of receiving generic recommendations surmised from strangers' past
purchases, each Trusted Opinion user gets personalized recommendations that come
directly from their own "trusted" network.

The Trusted Opinion platform weighs the opinions of people in a user's social
network highest to more accurately mirror how people get and value recommendations
in the real world. As a result, Trusted Opinion members receive more relevant
recommendations from those they trust most. And unlike traditional online
recommenders that push all consumers toward the same product, Trusted Opinion's
network-based recommendations increase the opportunity for greater diversity in
recommended products, and subsequent sales.

Trusted Opinion also adds a social component to its recommendations - letting
friends share dialog and experiences about specific content or engage in
Compatibility Games. By providing a layer of social interaction on top of existing
content, Trusted Opinion's network creates communities of enthusiasts interested in
a studio's back catalog - creating niche communities of interest around otherwise
forgotten content.

About Trusted Opinion
Trusted Opinion's Social Recommendation EngineT drives consumer confidence by
generating more trusted, reliable, and personalized recommendations based on the
opinions of your network of friends.

The TrustedOpinion.com community currently includes a half million members and is
growing by thousands of members each day. Trusted Opinion is a privately funded
company headquartered in Palo Alto.

Trademarks mentioned in this document are the property of their respective owners.

Press Contact:
Rebecca Reeve, FutureWorks PR
(415) 240-8951
Rebecca@future-works.com


Web Site: http://www.future-works.com

Contact Details: Press Contact:
Rebecca Reeve, FutureWorks PR
(415) 240-8951
Rebecca@future-works.com